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About Us is owned and operated by SHETALA CAMERAS, Chennai.

The horizon of camera retailing in India was just beginning to broaden in 1994. Shetala Agency had the vision to see its potential and was pioneered a formal distribution network for imported cameras of leading brands. This ushered in a new era of consumer power - they could finally buy authentic imported cameras without the fear of having bought cheap imitations or damaged products from the grey market. Our initial foray into retailing was through entering into a channel partnership with Konica and the Viveks group at major cities like Chennai, Hyderabad, and Bangalore. Happy with the ensuing success, we embarked on our expansion plans.

We became India's sole distributors for leading imported camera brands and aggressively promoted them through a series of Photo Fairs and Exhibitions. These promotions created brand awareness, strengthened the brand image, and attracted a lot of potential consumers. Acknowledging the importance of after-sales service, sales were supported by superior camera care through our service chain at Hyderabad, Bangalore, and Chennai.

A major milestone in our progress was becoming the sole South Indian distributor and authorized service agent for the world-class brand, Olympus cameras. We further reinforced our ties by opening India's first exclusive showroom for Olympus cameras in Bangalore. Another first was launching digital cameras officially in India. The overwhelming success of the Olympus range of cameras spurred us on to open exclusive outlets at major cities like Hyderabad, Chennai, and Cochin.

we enjoy the benefits of buying in bulk for the entire group and keep our margins low, so you get a great range of photographic products at great prices. We pass these benefits on to you, so our prices are the lowest we can make - every day.

The shetala camera promise

Manufacturer's warranties on all products

Shetalacamera sells only original products from authorized dealers; so all applicable products carry the original manufacturer’s warranty. To service any product purchased at The invoice accompanying the product is your warranty document, so please preserve it.

Guaranteed Delivery

We guarantee to deliver the exact product you selected, without defects. In case you have received a different product, or if the product was damaged in transit, please contact us within the stipulated time period and we will ensure that we replace it or refund you for it.

Please note that delivery times vary according to products. Although we deliver goods within the committed time period, there could be occasional delays. We will contact you, in case deliveries are expected to get delayed.

Secure Payments

We are committed to ensuring that no payment misuse happens, so we work with banks and payment gateways to ensure that your information is protected. Payments are protected both by us and by the policies of your bank, and the chances of fraud in these channels are actually very low. openly publishes its office addresses – so you know how to contact us in person if required.

Prompt Customer Support

Our customer support is manned by dedicated call center personnel, who can take decisions and resolve your problems. They are eager to solve your problems and are aware of the processes and means to handle them. In case they cannot solve the problem at their end, they will trigger the required action on your behalf or advise you on the best possible method to successfully fulfillment of all your queries/issues. Be assured that when you call us, your call is being taken seriously.