A lens is a piece of your camera gear. But it's also something you spend your time with when taking pictures.
When you think about it that way, there are so many factors you’d care about other than the images you take with it.

I series lenses are so satisfying to use and feel so natural in the hand that you’ll want to reach for one every time you shoot.I series lenses are more than a tool that takes beautiful pictures. They are designed to enhance your photographic style. They are built to help you achieve your creative vision.They are as much about the journey as the results. That is the concept behind the letter ‘I’ in this new series.